About Joey Wolffer

Joey Wölffer is a unique retail destination based in the heart of Sag Harbor, NY, specializing in limited luxe jewelry, clothing and accessories for women. Wölffer's concept boutique is a carefully curated treasure trove of extraordinary pieces by hard to find designers mixed with worldly vintage finds along with her own creations.

What debuted as the world's first luxury accessories boutique on wheels (The Styleliner Truck) has grown into a nationwide constellation of year-round and seasonal boutiques. Permanent locations in Sag Harbor and Palm Beach, as well as previous pop-up shop locations including Nantucket, and Culver City, CA each showcase distinct collections of women's clothing and accessories hand-selected by Joey.

True to their nomadic origins, both Joey Wölffer and The Styleliner truck host trunk shows in locations across the United States. Past appearances include Greenwich, CT, Princeton, NJ, NYC, Dallas, San Francisco, Atlanta, Boston, Chicago, Park City, UT, Washington D.C and many more.


Meet Joey

Joey Wölffer is a New York Native, entrepreneur and the Chief Brand Officer and Co-Owner of Wölffer Estate Vineyard based in the Hamptons. With a mission to carry on the innovative legacy of her father, Joey and her brother Marc took over the winery in early 2013. That same year, they introduced the brand’s iconic Summer in a Bottle Rosé, which traditionally sells out each summer and is the number one fastest-growing rosé in New York City.

In addition to the vineyard, Joey and Marc also took over The Tasting Room, Wine Stand and Wölffer Estate Stables, which are all located on the 170-acre estate in the heart of the Hamptons. As a champion equestrian, Joey oversees the world-class stable facility, which combines heritage, beauty and a passion for excellence. In 2016, Joey and Marc opened Wölffer Kitchen Amagansett, a light-filled neighborhood restaurant inspired by local cuisine from the land and sea.

Prior to joining the family business, Joey founded the Styleliner Truck, a luxury accessories boutique on wheels, and in 2015 she opened her eponymous boutique in Sag Harbor, NY. Specializing in limited luxe jewelry, clothing, and accessories for women, the concept boutique is a carefully curated treasure trove of extraordinary pieces by hard-to-find designers mixed with worldly vintage finds. Additionally, Joey’s environmentally conscious Re-Worked collection featuring one-of-kind, reimagined womenswear pieces is exclusively available at the Sag Harbor boutique and online at joeywolffer.com.

A graduate of Vanderbilt University, Joey began her career as a jewelry designer for Meems LTC, providing accessories for several High Street stores in the UK and later became a jewelry designer for Nine West as well as Trend Director for all of The Jones Group.

Outside of the myriad of businesses, Joey is passionately involved with The Bridgehampton Center, Robin Hood, Southampton Hospital, and EMC. She is a mother of two with her husband, Max Rohn.

*image by The Select 7

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